Arusha Summer Fair 2014

by Dianna

July 5, 2014

From 30/5/2014 – 1/6/2014 the ‘Arusha Summer Fair’ launched for the first time at the Heron Recreation Centre in the TGT grounds.  The Fair featured amazing stands from all over East Africa selling unique products. Thanks to our dedicated team in Tanzania, Shika Fashion Label was there to show off our beautiful designs. Our stand was very popular with the locals and we made some great sales, our jackets and prom dresses being our most popular pieces. People engaged with our stall and we were complimented for our efforts in exporting the garments to European countries.  We attracted a lot of attention from local shop and lodge owners who are interested in stocking our garments locally, all great news for the future of the Shika Fashion Label.


Our team in Tanzania worked hard to facilitate our participation and all the logistics involved. Neema took care of  sales and  preparations, and Fido and Amoni helped us to set up and pull down our stand by the end of the Fair.  Thanks to Fido and Amoni who are always helping us when we need some male strength and support.
Rose, Rosemary and Neema modelled outside our stall and attracted a lot of customers,  I think we can all agree, the ladies looked stunning.